THE STORY OF AMAZING LIVES CONSULTING & PROJECTS
“Helping you or your business find it’s truest potential”
Founded in 2012, having realised a gap within the market. Amazing Lives Consulting & Projects (ALCP) was formed to help facilitate the unique value one brings into their lives and purpose, therefore allowing them to find where they fit into the world and unlock their most genuine potential.
Having interviewed over five thousand potential candidates and placed just over four thousand people into jobs, and managed them from a human resources perspective, Bradlee realised that there was a problem in the way people identified with themselves and finding meaningful employment. ALCP has developed a career re-engineering programme that helps one to identify with their unique value and use it as a proposition in which to find their purpose or drive.
While sharpening his sword and gaining valuable knowledge and skills, the founder of ALCP has managed to create multiple value streams to help individuals and businesses truly unlock their truest potential to add value and live fulfilling lives. Through a multi-disciplined approach to human capital and change management, the founder has come up with solutions to helping businesses effectively get the best out its people.
“The sum total of my experience has led to this point.”
Bradlee Holcomb
Bradlee Holcomb Director & Lead Consultant
Bradlee Holcomb is the founder and driving force behind Amazing Lives Consulting & Projects, bringing over 20 years of experience across management consulting, business transformation, human capital, and change delivery. Since establishing ALCP in 2012, he has built the firm into a trusted partner for founders, HR leaders, and transformation teams across South Africa and the broader SADC region.
Bradlee’s work sits at the intersection of strategy and execution. He has a particular talent for simplifying complexity, building practical operating systems, and ensuring that change lands with people, not just on paper. His track record includes 11 successful ERP and CRM implementations at 100% delivery, significant reductions in organisational attrition, and measurable revenue trajectory improvements across a diverse client base.
With a background spanning IT talent, skills auditing, SME scaling, governance, and organisational development, Bradlee brings a multi-disciplinary lens to every engagement. He works closely with leadership teams to build clarity, structure, and momentum, leaving clients with usable tools, not just recommendations.
Known for his calm, decisive approach and his ability to build adoption without drama, Bradlee is as comfortable facilitating a boardroom strategy session as he is rolling up his sleeves on a process redesign. His highest priority is always the same: outcomes that stick.
Core Focus Areas: Business Transformation, Operating Models and BPM, Change Enablement, People Strategy, Enterprise and Supplier Development, Facilitation and Workshops
Akhona Bam Director: Business Development & Partnerships
Akhona Bam is a dynamic business leader with a strong track record across business development, human capital, enterprise delivery, and strategic partnerships. As Co-Director at ALCP, she plays a central role in shaping client engagements, building commercial relationships, and ensuring that strategy translates into scalable, results-driven programmes.
With a background spanning talent strategy, workforce solutions, procurement, and enterprise development, Akhona brings a rare combination of commercial sharpness and people insight to every engagement. She is the architect of many of ALCP’s key partnerships and has been instrumental in growing the firm’s footprint across corporate, NGO, and public-sector clients.
Akhona works closely with HR leaders, founders, and transformation teams to design solutions that are practical, inclusive, and built for the South African context. Her approach is direct, warm, and commercially grounded, making her a trusted partner for clients navigating growth, change, and people challenges.
Prior to ALCP, Akhona built her career across multiple industries, developing a reputation for building high-trust relationships and delivering complex programmes on time and on brief. She is particularly skilled at navigating the intersection of corporate expectation and SME reality, making her an invaluable bridge between large organisations and the suppliers and partners they work with.
Core Focus Areas: Business Development, Partnerships and Ecosystem Building, Talent and Workforce Strategy, Enterprise and Supplier Development, Client Engagement and Programme Design